Negotiation Fundamentals

Learn to love negotiating (the companion course to the book, I Love Negotiating)

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Like most people you probably hate negotiating, in fact 87% of people are either sometimes or always apprehensive about negotiations. (ref: a recent survey).

Sadly, we don’t learn this skill at school, and price tags exist for most things in our daily lives, However, the really important things we negotiate in life, often don’t have a price tag. The whole thing can be frustrating, which is why lots of people try to avoid it.

Well enough is enough – it’s time for a change!

Negotiation Fundamental Course (the companion course to the book I Love Negotiating) is a practical program, guiding you to change your thinking and learn how to get what you want.

You will be armed with improved skills and a framework to give you confidence to participate in good negotiations, every time.


What you'll learn

In this course I want to help you learn to love negotiating, well, to at least not to hate it, by:

Shifting your mindset

  • By giving you a new perspective on negotiating,
  • how to approach it so you get better outcomes

Evolving your capability

  • By understanding more about your current approach to negotiations, and how a shift might not be too hard.

Arming you with a set of technical tools

  • Including a framework for executing negotiations with ease…and confidence.

Who this course is for

If the thought of negotiating fills you with dread

  • This course will help build your confidence so you stop avoid negotiating.

If you often walk away feeling like you’ve been ripped off
  • This course will help you secure a better outcome by improving your skills.

If you wish you knew how to push for more
  • This course will arm you with a framework to follow, so you get more of what you want, with ease.

Course Curriculum

  Welcome to Negotiation Fundamentals
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  Module 5: APEC a framework for good negotiations
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  A specific negotiation for you
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  Module 10: Bring it all together
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What other students say

The course really changed how I approached my boss for a chat about my salary. It went so much better than I expected - thanks to the APEC framework - we're having continued discussions. Thank you!, Joanne

While completing "Negotiation Fundamentals" I found out I'm a 'Dabbler' - since finishing the course I now feel confident to step up at work, where before I would keep quiet, so happy! Robin

Well, it worked - I used to hate negotiating, and now I'm kind starting to enjoy it, just a little bit. It's just not as scary as it used to be for me, thank you. Nikki

Your Instructor

Sam Trattles
Sam Trattles

Sam Trattles works with people and brands to create negotiation strategies for positive outcomes to game-changer deals, so you don’t leave wondering “could I have gotten more?”.

As a Commercial Deals Negotiator, Sam loves negotiating, she even wrote the book on it – “I Love Negotiating”.

Having negotiated >$450M in deals across sport, music, the arts, philanthropy and grass roots programs, Sam is adaptable, is practical and likes to share her knowledge to help others learn to love negotiating.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Find out what negotiator profile you are